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Baccarat Launches Perfectly Brilliant Residences for Sale in New York

The venerable French crystal maker Baccarat is now the inspiration for a new luxury hotel and residential building under construction across from New York’s Museum of Modern Art. Launched for sales in March 2013, the 50-story glass tower is scheduled for completion in 2014, coinciding with Baccarat’s 250th anniversary.

Created by a decree of King Louis XV and manufacturing crystal wares for the likes of Czar Alexander the Great and Coco Chanel, Baccarat has long created objects of absolute perfection, with crystal glassware only bearing the brand when truly flawless. It is with this heritage that the new Baccarat Hotels and Residences are being crafted to achieve the highest possible standards in every facet of design, service and creative ingenuity.

“Reflecting the elegance and prestige of Baccarat, the new Hotel & Residences will be a landmark destination in the heart of Manhattan,” said Barry Sternlicht, Chairman and CEO of Starwood Capital Group, part of the team behind the project. “It will provide an unmatched experience for guests and residents to admire the company’s artisanship and commitment to perfection in both service and design.”

Designed as the new hotel brand’s flagship, the New York property will join new and planned Baccarat hotel and residential projects in Shanghai, China; Dubai, United Arab Emirates; and developments in both Rabat and Marrakech, Morocco. The striking glass tower features a crystalline façade designed by well-respected architecture firm Skidmore Owings & Merrill, whose recent works include the Freedom Tower at the World Trade Center, and Burj Khalifa in Dubai, the world’s tallest building.

The luxury hotel will feature 114 rooms including 26 suites designed by the Parisian firm Gilles & Boissier known for creating exuberant yet understated interiors, and many rooms will enjoy views of the Museum of Modern Art. The hotel lobby will include a Grand Salon with Crystal Gallery, five-star restaurant, and 24-hour concierge services, in addition to a 10,000-square foot wellness and aqua center with flagship spa and 55-foot swimming pool. The exciting outdoor terrace is inspired by the Jardin des Tuileries in Paris, with a signature “crystal bar” and is destined to become a popular green oasis in Midtown Manhattan. Living above this super-luxury hotel will have its privileges, including a host of services from a true hotel concierge, residence oversight and care, and IT help.

Starting on the 18th floor, 61 Baccarat-branded residences are designed by Tony Ingrao and take advantage of oversized layouts, 10- to 20-foot ceiling heights, and walls of crystalline glass. The homes themselves range from approximately 934 to 7,381 square feet each, priced from US$3.5 million up to US$60 million for a spectacular penthouse with double-height loggia. While each home is designed to maximize natural light, a Baccarat chandelier will adorn the entry foyer of each residence.

Befitting Baccarat’s standards for quality, only the highest quality materials and equipment are being incorporated into the building, including Crestron home automation, SieMatic kitchens with Miele appliances, and large expanses of marble in the bathrooms. “We selected some of the most distinctive wood in the world for the flooring and entryways, and incorporated amazing custom bronze-work crackled with crystal coming through,” commented Ingrao. “We used natural elements in a modern way, and played with how the light translated through each space, to create a real sense of warmth.”

Just two months since launching for sales, the building is off to a strong start, represented by Corcoran Sunshine Marketing Group, from the sales gallery now open at 680 Fifth Avenue.