The veritable Banyan Tree Group has long been an important player in the resort hospitality and destination real estate industry in Asia. Starting with the flagship Banyan Tree Phuket in 1994, the group has grown to over 30 hotels and resorts and 60 spas. Some consumers may not immediately recognize the group’s slightly younger brand, Angsana Hotels & Resorts, which launched six years after its well-known parent. Starting with hotels in Bintan, Indonesia, and the Great Barrier Reef in Australia, the brand has since grown to 13 properties worldwide – and now has 12 others in development.
The name literally refers to a type of rose-scented timber native to Southeast Asia, which has some medicinal and cosmetic properties, and is the provincial tree of Phuket. Distinct in design and offering from the Banyan Tree brand, Angsana is built on a chic, contemporary aesthetic that combines style and authenticity with exciting and vibrant energy.
Angsana Hotels & Resorts has also begun offering residential properties for sale under its flag. Often placed alongside “sister” properties under the Banyan Tree brand – and often in the same resort developments – Angsana-branded properties are now in the works at three locations worldwide – Lang Co, Vietnam; Laguna Phuket, Thailand; and Bintan, Indonesia.
Located on the Vietnam’s central coast which is increasingly known for its sandy white beaches, The Angsana Residences Lang Co are part of an extensive master-planned community which, upon completion, will include a total of six luxury hotels. The Laguna Lang Co development sprawls out over 280 hectares, all situated along a three-kilometer stretch of beach.
The Angsana-branded residences include 113 deluxe suites and condominiums, all of which feature their own swimming pools, in a variety of configurations and beachfront, garden or rooftop styles. Resort amenities include an Angsana Spa and retail gallery, a water sports and marine center, and an 18-hole golf course designed by six-time Major winner Sir Nick Faldo – all not far from the Imperial city of Hue, one of southeast Asia’s UNESCO world heritage sites.
Other properties in the works include properties in Phuket, Thailand and the island of Bintan, Indonesia, located just across the Singapore Strait from the small but wealthy island nation. Both Lang Co and the upcoming Thai and Indonesian locations are also home to new luxurious Banyan Tree residential properties, and the Angsana offerings are expected to offer a contemporary alternative to the well-established Banyan Tree brand.
So is Angsana the next household name in luxury hotels and residences? Maybe so, given its extensive development pipeline, especially in China. But we are certain that this sweet-smelling wood is a fabulous offshoot of a very special tree.