Hard Rock, the legendary brand behind the rock-and-roll restaurants and edgy urban hotels, has announced a new development project in Daytona Beach, Florida. Scheduled to open in 2016, the development is expected to breathe new life into this stretch of Florida, best known for its motor speedway and spring break party culture.
The new project is being developed by Toronto-based Bayshore Capital, and is being designed with 250 hotel rooms and suites, plus 100 condominium units. “The gorgeous beach, hot cars, bikes, great hospitality and the sound of rock ‘n’ roll music together will celebrate Daytona Beach’s resurgence,” said Henry Wolfond, chairman and CEO, Bayshore Capital. “We feel privileged to be a part of this development and look forward to its opening around the 2016 Daytona 500.”
Indeed the new project is expected to breathe new life into a post-recession Daytona Beach, which now features an expanded convention center, rehabilitated pier, and a Russian developer planning a $150 million hotel and condo project on the opposite end of the city’s designated entertainment zone.
While still subject to formal approvals and financing, the development is being planned with all the hallmarks of Hard Rock Hotels, including rock star suites, a Rock Spa, Body Rock fitness center, souvenir store, and of course a Hard Rock Cafe. Most notably, the property will also feature a recording studio available for guests, VIBE managers, custom playlist downloads, and Fender guitars and DJ mixing equipment for those wanting to rock out in their room.
This Hard Rock Hotel will become the fourth in Florida, alongside Tampa, Hollywood and Orlando, and join two other Hard Rock Hotels with property for sale, with hotel-condo units included in the San Diego and Panama City properties. However, it is not yet clear if the Daytona Beach properties will be residential condominiums affiliated with the hotel instead of hotel rooms and suites for sale as elsewhere.