View Property: Posts 50% Growth in Visitors in May

In its fifth month since launching, luxury property website has topped 20,000 visitors per month, a 50% increase over April figures. Founder Dan August Cordeiro attributes this increase to expanded brand awareness and general interest in the topic of luxury property affiliated with the world’s largest hospitality companies. “This industry is itself a trend story,” he said. “The luxury property market is a global one. Thus, the world’s biggest brands add increasing relevance in attracting the attention of high net-worth individuals.”

Europeans led the site’s web traffic, making up over one-third of page views. Top searches focused on Austria and its increasingly global capital, Vienna, as well as beach resorts on the Mediterranean Sea, including Spain, Greece and Italy. The most viewed properties include the Residences at the Hotel Sans Souci and the Palais Hansen Grand Residences by Kempinski, both in Vienna.

New York ranked as the second-most searched location, as it has ranked in the top three every month since the site’s launch in January 2013. The exciting new Baccarat Residences New York, affiliated with the French crystal maker’s new chain of hotels, topped the New York properties in terms of most viewed, and site visitors clicked through to view its $60 million penthouse more than any other listing on the website. New York’s historic Plaza Hotel ranked as the #4 most viewed property.

As with previous months, the most searched lifestyle was for beach properties, followed by city locations and spa retreats. As for the top brands, Ritz-Carlton and Four Seasons remained in the top three for the fourth straight month, and were joined by Address Hotels & Resorts, following the recent launch of The Address Fountain Views, located in Downtown Dubai.

Indeed, the future looks bright not only for the hotel-residential sector, but also for Cordeiro offered, “Our mission is to help luxury consumers identify suitable properties on an efficient and high-end platform. We can expect sustainable growth as the industry expands and consumers grow to appreciate our unique offering.”