Since making its debut in January 2013, website visitors to HotelHomes.com have climbed to nearly 12,000 in March, a 15% jump over the previous month. According to website founder Dan August Cordeiro, “We continue to witness growth resulting from our marketing efforts, but are also reaping the rewards of our branding campaign, with steady increases in the number of visitors who know of HotelHomes.com and go directly to our website.”
Visitors come from 180 countries worldwide, and are evenly balanced, with 32% from Asia, 24% from Europe and 19% from the Americas. Top countries include the USA, Russia, India and China, although no one country represents more than 13% of the total.
The most viewed property was the Residences at Mandarin Oriental Bodrum, the new five-star hotel and residences on Turkey’s Mediterranean coast which is scheduled for completion this year. Of the listings linked to from HotelHomes.com, a three-bedroom apartment at the Residences at the Ritz-Carlton Washington was the most viewed, asking $1.849 million and available through the building’s specialist agent, Patrick Chauvin of Washington Fine Properties.
Among the top searched lifestyles on the site, beach and mountain resorts remain on top, joined by marina properties. Four Seasons and Ritz-Carlton continue to occupy the top two most searched hotel brands, along with Aman Resorts. New York and Florida continue to rank in the top three locations, joined this month by the US state of Massachusetts, home to five hotel-branded residential projects in its capital, Boston.
New features were also completed during the month of March. The ability to share news articles directly from the news page helps readers share their favorite articles through social media and by email, while added features for specialist sales agents such as photos and phone numbers help potential buyers connect with local experts. In addition, new “next” and “previous” buttons make it easier to browse the properties throughout the site. “We continue to look for ways to enhance the experience of our visitors,” according to Cordeiro. “This in turn helps fulfill our mission to connect buyers and sellers of hotel-branded real estate.”