Supercity Welcomes London’s “New-in-Town” Guests to Their Stylish Apart-Hotels

Those coming to London for short stays no longer need to worry about staying in generic or drab residences while taking a short-term assignment or when freshly relocated to the English capital. Supercity Aparthotels UK has developed three stylish and well-located properties for those needing more than a hotel but less than their own home.

Founded in 2008 and with the backing of HSBC, the family-run enterprise has been pursuing the development of prime sites for its “apartment-hotel” concept. While this sector is well-developed in the US and Middle East, supply of such accommodation in London is extremely limited, and demand high. The typical customers include corporate executives new to town who will look for a permanent home after they arrive, and those transferred to the city for temporary assignments.

Thus, Supercity customers’ average length of stay is around 2 months, which is too short to decorate one’s own home, and too long to go without personal touches and a full suite of kitchen appliances. Thus, the Apart-Hotel concept is the perfect solution. Supercity’s fresh, modern properties combine stylish interiors that recall the hippest boutique hotels and thoughtful touches to make each guest’s stay more enjoyable. Unique furniture pieces, clever artwork, and vibrant colors create an upbeat mood in the studio, one- and two-bedroom serviced apartments. Standard features include i-Pod docks to play your own music on proper speakers, in-room washing machines and dryers, fully-outfitted kitchens and luxurious baths.

Supercity’s newest location is on Rosebery Avenue in Clerkenwell, truly in the heart of London and steps from Farringdon and Chancery Lane tube stations. Two other properties in Earl’s Court offer a charming residential feel with easy access to both the center of London and Heathrow Airport. The properties all feature weekly maid service, reliable Wi-Fi connections and concierge services to help those newly relocated get their bearings. Some also offer dry cleaning, gym memberships, and lobby bars with the ever-important morning coffee service (not to worry, tea and toast are also available). For-rent Zipcars are also located nearby for the convenience of guests. What we think residents will most appreciate, however, is the personable service, as well as the effort to make to make the properties feel friendly and social.

Business travel for months on end or an international relocation can be stressful enough. The team at Supercity ApartHotels UK proves that settling into a new city can go smoothly and with style.